Grow Your Business with Email Marketing

Business Essentials :: Powering email marketers worldwide since 2000

Every Business Essentials account includes world-class email marketing

Email Marketing is a vital marketing tool for any business. If you send out newsletters, what better way to enhance any email blast than with Business Essentials? You have the ability to create marketing campaigns within your Business Essentials account by choosing from the thousands of email templates in our library or by creating your own.

Business Essentials integrates seamlessly with your social networks allowing you to easily reach your customers however you want and track which networks perform best. Email marketing campaigns with Business Essentials is the solution for any small to medium size business.

When combining email marketing with CRM, you have a powerful sales and marketing tool. Some of the benefits include boosting lead generation, improving services and increasing sales. Below are a few ways that using CRM and email marketing together can serve your business.

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Identify and Track Leads | Grow Your Email List

Integrating CRM into your targeted email marketing campaigns will allow you to identify potential leads and grow your contact database. Tracking these leads, your sales team will be able to quickly and efficiently move them through the sales funnel.

  • Implement Drip Campaigns and Auto-Responders to increase sales and customer engagement
  • Grow your email list with signup forms and use our realtime email tracking to measure your reach, target your contacts, and manage your bounces and unsubscribers

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Target Emails Specific to the Reader

Combining internet marketing with CRM allows you to distinguish which messages are most appropriate for which readers. Providing relevant and interesting content keeps your customers engaged and improves your client relationships and business marketing efforts.

  • Delivery filters allow you to customize the delivery of your emails to your target audience
  • Mail merge on the fly, so your message recipients get the exact message you intend for them

Conversion through Email Marketing

Using Business Essentials’s CRM software to track and log all email communication enables your sales and marketing team to create specific and targeted email messages for anyone on your email list. By placing the right message in front of the right person, the probability of converting leads into sales rises substantially!

  • Automatically add people to groups and trigger drip campaigns based on email campaign response
  • Reduce shopping cart abandonment by tracking known consumers through your website
  • Alert your sales team automatically when someone takes action on your website

Value Added Marketing

Business Essentials’s integrated CRM solution will enable your sales team to discern and act upon opportunities to upsell products and services to current customers, while the email marketing platform will reach new audiences.

Combining CRM with your email marketing provides powerful support to your sales and marketing team.

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