Business Essentials Official Blog


Star Spangled Marketing on the 4th of July 

4th of July Ahead

Parades, hot dogs, beer, BBQs, red, white, and blue… These things are all apart of a little holiday we like to call the 4th of July here in the United States of America. Citizens of the United States love the 4th of July. It’s a family extravaganza, and a great time for businesses to step up their marketing. In the spirit of the holiday, we outlined a few tips for how to boost sales during this patriotic celebration:

  • Show them what they need: This is called solution selling. Whether it’s sunscreen, 4th of July themed flatware, red, white and blue clothing, or a BBQ, this is a great opportunity for your businesses to provide customers with their ‘must have’ 4th of July gear.
  • Give the 4th of July discount: Make your services or products even more appealing with a special 4th of July promotional code, and let them know that this deal only lasts through the weekend. This gives your customer some urgency to purchase.
  • Provide your clients and customers tips and ideas to make their lives easier. Maybe you give them a tantalizing gourmet BBQ recipe, or a list of fun things to do. Let them know where the fireworks will go off in your city. People appreciate these little actions more than you realize.

So, now we have given you a few ideas on what to do, but how do you implement them?

  • Email marketing! Yep, you got it. Email is one of the most powerful ways to reach your customers during this time.
    July4th Email TemplateChoose an email template that is 4th of July themed. BusinessEssentials just happens to have one. ;) Not only is it visually appealing, but will catch the eye of the reader, because it is relevant and top of their mind.
    • Keep your email clean and simple. Only talk about your 4th of July promotions. That is what the people want; do not lure them in with the 4th of July and then give them a bunch of other information that is not currently relevant to them.
  • Social Media: Social media is always a great way to reach your target audience.
    • Use trending 4th of July hashtags. #Hashtags are a great way for people all over Twitter, Google+, and now Facebook to find what you are putting out there. A few good ones are, #July4th, #4thofJuly, #IndependenceDay, #redwhiteblue, etc.
  • Customization: Get in the mood with some patriotic custom graphics. Change up your social networks and website to reflect the holiday. Showing your holiday spirit brightens anyone’s day and get’s people in the mood as soon as they land on your sites!

With 4th of July just around the corner, the time to show off your patriotic colors is now.

Have a happy, safe and successful 4th of July!