Business Essentials Official Blog




San Diego, CA – July 8, 2013 – BusinessEssentials, the world’s first business operating system and leading CRM/ marketing automation software, launched their integration with GoToMeeting, enabling users to manage their online meetings. 

“GoToMeeting is a very popular teleconferencing platform among BusinessEssentials clients. Our integration provides a powerful way for users to track and market to their prospects and customers who attend the GoToMeeting events they host,” explains BusinessEssentials Developer. 

BusinessEssentials users that host online meetings, teleconferences, and webinars can now import attendee data directly into BusinessEssentials, while adding them to specific groups. Before, this would have to be done manually, whereas now, it is easy to group and keep in touch with those that have attended any of your online meetings. 

Feature Highlights and User Benefits:
•    View all contacts that attended the webinar for follow-up and future marketing purposes
•    Add GoToMeeting attendees to a specific group in BusinessEssentials (which can trigger Drip Campaigns and other automated marketing features)
•    Teleconference can be imported into BusinessEssentials as events, allowing users to manage their meetings from within the BusinessEssentials platform


The BusinessEssentials GoToMeeting integration makes the lives of our BusinessEssentials users easier by using the popular teleconferencing platform integration and taking out the extra step of having to manually import event attendees. 


“Having the ability to manage our webinars and meetings like events, makes it easier for me to follow up and keep in touch with those who attend our many BusinessEssentials Marketing Meet-ups and Social Media webinars,” Director of Marketing, exclaims. 

To access BusinessEssentials GoToMeeting Integration, please go into Contacts > Import. Import your contacts and meetings into existing or new groups for easy follow up and future targeted marketing and sales.