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Gamification in Business

I’m sure you have heard the term gamification, but what is gamification, really? Gamification is the process of incorporating game mechanics in a non-game context for the purpose of engaging users. Integrating ‘gaming’ into otherwise seemingly monotonous activities, encourages users’ frequency to engage, quality of work, stimulates learning about your product/service, and increases ROI.

Gamification

Gaming relies on the principles of motivation, status, recognition, discovery, feedback, and rewards.

Typically, gamification involves giving rewards to users or ‘players’ for accomplishing certain activities or tasks. A reward often includes points, badges, levels, digital currency and provide the player with a sense of accomplishment, as well as drives their competitive nature.

Competition is another strategy used in gamification, both  with you, as well as with others by making the rewards for accomplishing tasks/activities visible to all those involved. This strategy encourages others to compete, stimulating quality work (we hope), timeliness, and productivity.

Recently, we here at BusinessEssentials, decided to incorporate ‘Game Theory’ into our own strategy to promote the exploration and use of the many features BusinessEssentials offers to its users. Because BusinessEssentials is so robust, many users shy away from discovering all the powerful tools at their fingertips. If you are a BusinessEssentials user, and have logged into your account, you will have noticed a set of badges at the top of your Dashboard. These badges represent the many BusinessEssentials features and functions. Each colored badge portrays a feature that the user has used. To accommodate all of our users, we have also included the option of switching the badges for flowerpots; the flowers growing each time an activity/feature is explored.

badges

The purpose behind this strategy is to help our clients get the most out of their BusinessEssentials

account. In this case, BusinessEssentials is providing a sense of accomplishment and achievement to the ‘player’ each time a flower grows or a badge lights up. However, there are many types of gaming techniques that you can incorporate to fuel user engagement.

  • Social: Make the game social. Motivate users by incorporating a social aspect. Everyone likes to be the best, and by adding that sense of competitiveness among peers should stimulate activity and productivity.
  • Status: Give players a certain status or reputation for completing/ accomplishing tasks and activities.
  • Surprise: Incorporate an element of surprise into your gaming strategy. The feeling of not knowing what is going to happen, or perhaps, not expecting something to happen and then receiving a reward is a great feeling, and will keep people in play.
  • Praise: Praise users for their achievements. Most people enjoy a good pat on the back. A simple “congrats” can be highly motivating and stimulate higher quality work and work ethic.

Incorporating gaming into your strategy will help customers, as well as internal employees stay engaged and eager.

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