Business Essentials Official Blog


The QR Code: The Bridge Between Traditional and Online Media

A successful marketing strategy includes a mixture of traditional and digital media. Having an online strategy is great, but there is still an entire market that you could be passing on if you don’t dedicate a portion of your marketing resources to more traditional methods, such as print media and public relations. With both mediums being so important, linking the two to each other should seem like the logical next step.

QR codes bridge the gap between online, mobile, and print media. A QR code is a two-dimensional bar code that you can scan using an app on your  Smartphone that takes you directly to a specific website. On top of being able to link to online content, a QR code can also activate functions, such as email or coupons. 

GreenRope QR Code

BusinessEssentials QR Code to our Homepage 

A QR code can be generated and printed on all printed marketing materials, as well as placed on websites, social media sites, and mobile images. For example, many airlines provide you with a QR code as your boarding pass that you can simply pull up on your smartphone. Brochures, media kits, and any other printed materials you have for your business, are the perfect place to insert a QR code that one can scan to take them to your website, email your company, or visit your social networks.

There is really no limit to what you can link a QR code to, making it a very effective business-marketing tool. This simplifies the process of merging your offline and online communities with just one click.

A few places QR codes can be used:

  • Business cards
  • Brochures and other marketing materials
  • Tags of products or packaging
  • Event nametags
  • Menus
  • Tickets
  • Receipts

A few links that QR codes can be linked to:

  • Any webpage or website
  • Special promotions or offers
  • Directions
  • Instructions


BusinessEssentials now has the ability to generate QR codes for any of your webpages. Once your QR code has been generated, you can easily print it out and distribute accordingly.

The ability to measure results is another critical aspect to successful marketing. Because QR codes typically link to a particular webpage, it is easy to create a campaign and track traffic coming to your site from the QR code. Again, this is easily done in your BusinessEssentials account.

For more information about creating campaigns and tracking them with BusinessEssentials, stay tuned for our next blog post.