Small Business Marketing Software

Business Essentials vs InfusionSoft

At Business Essentials, we have always focused on providing the most complete set of business management tools at the most affordable price.  Business Essentials also doesn't charge a non-refundable setup fee (we do offer Quick Start packages if you would like dedicated consulting or creative help getting started).  Business Essentials offers free support by phone, email, chat, or web meeting, and all requests are answered by a real person who is dedicated to making you happy.  We don't charge you for additional users, and we don't limit the number of emails you can send.

Better yet, Business Essentials is stable.  We've been around for 13 years, and we've always been focused on you, our customer.  If you feel like your InfusionSoft experience has been less than stellar (and we have met more than a few of you!), we're here to help.


Business Essentials's email marketing platform has been around since the beginning of email marketing.  You'll find our WYSIWYG editor is easy to use and stable.  Plus, we offer powerful integrated tools like automatic lead scoring and marketing automation.  Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use Business Essentials - and are included with every account. Quickly set up segmented lists, effective autoresponders and the ability to track quality leads, all predicting who will buy from you next so your sales team can be more efficient.  Every aspect of your sales and marketing will be more effective.


Business Essentials makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Costing you less than half of InfusionSoft, Business Essentials helps you set it and forget it. All of the features you need for one low monthly price. In addition to email marketing, your Business Essentials account includes complete CRM, project management, mobile marketing, event management, true website analytics, social collaboration and more.

Buyer beware - one other detail is that you don't get access to InfusionSoft's sales tools and online store unless you pay their $379/month price.  With Business Essentials, our pricing plans start at $99/month and are all-inclusive.  Their "surveys" are also not actually surveys - they're lead capture forms they try to package as surveys.  Ask the right questions and you'll find many things they claim aren't what they seem, once you look behind the curtain.

Feature Business Essentials InfusionSoft
Setup Fee None $1,999.00 non-refundable
Price (based on 10,000 contacts) $199/month $379/month
Free Trial 30 days Not Available
Monthly Emails Unlimited 50,000 maximum
Users Unlimited 5
Customer Relationship Management (CRM) Included Included, but does not integrate social, mobile, event attendance, survey responses, or customer service ticketing
Lead / Opportunity Management Included Included
Lead Scoring Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc) Basic demographics only
Predictive Analytics Included Not Available
Realtime Alerts Included Limited
Realtime Social Collaboration Included Not Available
Email Targeting Included Basic, but user must manually set up groups (no automation, no A/B testing, no dynamic content)
Email Tracking Included Included, but no demographic filtering available
Email Templates Included Included but with limited customization
Surveys Included Not Available
Media File Sharing & Storage Included Not Available
Event Registration Included Not Available
Project Management Included Not Available
Accounting / Financials Included Not Available
Ticketing System Included Not Available
Public & Private Wiki Tools Included Not Available
Integrated Social Media Manager Included Not Available
Website Tracking with Campaign Filtering Included, and with CRM Integration and alerts Basic, no alerts
Website / Landing Page Builder Included, also allows for personalized webpages, includes SEO tools Limited, only a few templates available, no dynamic content
Lead Capture/Web Forms Included, with auto-responders, logic, and CRM integration Limited
Works on All Browsers Yes Firefox and IE only
Mobile Marketing

$1.50 phone number/month
1.5 cents/SMS

Included inbound call manager with text-to-speech, caller recognition and CRM integration

Included click-to-call with automatic CRM integration

Included SMS to opt-in with automatic email address request if not already in CRM

Not Available

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